PR info : SUNSILK announces association with 2 STATES launching exclusive movie merchandize packs !!

The occasion was hosted to announce Sunsilk as the

official hair expert partner of the movie ‘2 States’

with the launch of #Sunsilkdreamjob campaign

& introduction of exclusive movie merchandize packs

Mumbai, March 28, 2014: 

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.

The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit.  Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’. 

Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself.  Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. 

Actress, Stylist or VJ - whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”

Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn't have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ” 

PR Info : SUNSILK’S NEW NATURAL RECHARGE SHAMPOO RANGE TO REPLENISH YOUR HAIR !!

10th January, Mumbai: 

Hair is every girl’s prized possession. Whether she is trekking up a mountain, riding a bike on a hot, humid day, or cycling around the city, worries about looking after the strength of our hair can sometimes get in the way of life. But not anymore, - thanks to Sunsilk Natural Recharge, your hair’s natural look and strength can now be replenished. This new range has been tested to makes hair look two times thicker and up to five times stronger, allowing girls to feel confident and fired-up with their worry-free hair. 

GIVE YOUR HAIR the NOURISHMENT WITH THE RECHARGE IT NEEDS with Sunsilk natural recharge. New Sunsilk Natural Recharge Strong and abundant is infused with ginseng plant root extract. It helps to strengthen, nourish and recharge tired hair making your hair look thick & abundant. The new formulation has been co-created by celebrity hair stylist and Sunsilk expert, Jamal Hammadi, to recharge hair’s natural look and strength so that young girls, have one less worry on their mind! For best results, use the conditioner along with the shampooCommenting on the launch of this path-breaking formula, Jamal Hammadi says, “Plant root extracts from the likes of ginseng have been used for thousands of years in beauty and health remedies but now I see them on trend more than ever!”

Sunsilk natural recharge strong & abundant is infused with ginseng plant root extract. It gives your hair strength and vitality so that girls can live their life to the full with their strong beautiful and visibly abundant hair. He is extremely proud of New Sunsilk Natural Recharge range as it really does give hair a recharge. Girls can now ride bikes, Trek Mountains, without having to worry about their hair. Sunsilk natural recharge strong & abundant is infused with plant roots. It gives your hair strength and vitality so that girls can live their life to the full with their strong beautiful thick hair.

Product Range and Cost:

Shampoo 80 ml for 64 Rs and conditioner 80 ml for 64 Rs

Shampoo 180 ml for 132 Rs and Conditioner 180 ml for 132 Rs

So if you are looking for a new shampoo & conditioner that gives your hair the strength and abundance you want and deserve, take a chance and try Sunsilk Natural Recharge! 

About Sunsilk:

 Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries. The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20 something girl the confidence to express herself. For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands and has designed its wash, care and styling collections to address the most common hair dramas in 80 countries around the globe.